Dallas Cowboys Cheerleaders Missing! Spider-Man & Incredible Hulk in Southwest Showdown! #One-shot (Promo)
Marvel Comics Group • Sanger-Harris Promotional Giveaway

Writer
Bill Mantlo
Interior Artist
Win Mortimer
Cover Artist
Win Mortimer
Publication Date
1983
Cover Variant
Sanger-Harris Department Store Giveaway (Complimentary Copy)
Printing
First Printing
Comic Description
A promotional story where Spider-Man and the Incredible Hulk team up to find the missing Dallas Cowboys Cheerleaders. The plot features villains like the Leader and takes place in Dallas, Texas. It was produced as a marketing tie-in for the Sanger-Harris department store.
Condition & Value
Condition Grade
Fine/Very Fine (CGC 7.0)
Condition Details
Visible foxing and tanning along the top edge of the front cover; minor corner blunting on the top left; slight spine stress and minor waviness, potentially from storage in the plastic sleeve; light surface soiling consistent with aged newsprint stock.
Estimated Market Value
Raw: $30.00 - $60.00 | Graded (CGC 9.8): $250.00 - $350.00 | Estimated as-is (Graded 7.0): $75.00 - $100.00
Recent Sales
Raw copies in mid-to-high grade typically sell between $40 and $70 on eBay. High-grade CGC 9.8 copies have reached over $300 in recent years due to the niche collectible nature of the Cheerleader appearance.
Grading Recommendation
Generally not recommended for professional grading unless it is a high-confidence 9.6 or 9.8. The current Foxing/staining along the top edge likely caps the grade at a 7.0-7.5, making the cost of grading higher than the value added.
Notable Features
Features the Dallas Cowboys Cheerleaders; published exclusively for Sanger-Harris department stores (Texas-based); contains the 'Complimentary Copy' and 'a 60c value' banners; notable for being a regional promotional item.
Authentication Notes
Authentic 1983 regional giveaway. Printing characteristics (newsprint paper, specific Sanger-Harris branding) match known distributed copies. No signs of reproduction; age-appropriate tanning on edges is present.