Archie's Joke Book Magazine ##153
Archie Comics (Archie Series) • Archie's Joke Book Magazine

Writer
Frank Doyle (attributed)
Interior Artist
Dan DeCarlo / Al Hartley / Various
Cover Artist
Dan DeCarlo (likely school)
Publication Date
October 1970
Cover Variant
Regular/Direct Edition (15¢ price variant)
Printing
First Printing
Comic Description
A collection of humor strips and gag pages featuring the Riverdale gang. This issue includes beach-themed gags with Archie, Jughead, Betty, Veronica, and Reggie. Note the cover featuring the gang at the beach with Jughead eating ice cream.
Condition & Value
Condition Grade
Very Good (CGC 4.0)
Condition Details
Moderate spine stress and localized creasing. Visible color-breaking horizontal crease near the center of the spine. Minor corner blunting on the top and bottom right. Slight surface wear and tanning consistent with age. Edges show minor wear.
Estimated Market Value
Raw: $5 - $12; Graded: $30 - $45
Recent Sales
Recent sales for mid-grade copies of this era typically fall in the $10 range. High-grade (9.0+) copies of non-key Archie titles from 1970 occasionally reach $50+.
Grading Recommendation
Not worth professional grading. The cost of CGC/CBCS grading would exceed the market value of the book. It is a common 'filler' issue without significant key traits.
Notable Features
Bronze Age publication. Features 15-cent cover price. Primarily notable for the classic 1970s Dan DeCarlo-style character designs.
Authentication Notes
Authentic copy. Paper stock shows correct age-appropriate oxidation (tanning). Staple placement is consistent with Archie Comics production standards of the early 1970s.