Archie's Joke Book Magazine ##153

Archie Comics (Archie Series)Archie's Joke Book Magazine

Archie's Joke Book Magazine

Writer

Frank Doyle (attributed)

Interior Artist

Dan DeCarlo / Al Hartley / Various

Cover Artist

Dan DeCarlo (likely school)

Publication Date

October 1970

Cover Variant

Regular/Direct Edition (15¢ price variant)

Printing

First Printing

Comic Description

A collection of humor strips and gag pages featuring the Riverdale gang. This issue includes beach-themed gags with Archie, Jughead, Betty, Veronica, and Reggie. Note the cover featuring the gang at the beach with Jughead eating ice cream.

Condition & Value

Condition Grade

Very Good (CGC 4.0)

Condition Details

Moderate spine stress and localized creasing. Visible color-breaking horizontal crease near the center of the spine. Minor corner blunting on the top and bottom right. Slight surface wear and tanning consistent with age. Edges show minor wear.

Estimated Market Value

Raw: $5 - $12; Graded: $30 - $45

Recent Sales

Recent sales for mid-grade copies of this era typically fall in the $10 range. High-grade (9.0+) copies of non-key Archie titles from 1970 occasionally reach $50+.

Grading Recommendation

Not worth professional grading. The cost of CGC/CBCS grading would exceed the market value of the book. It is a common 'filler' issue without significant key traits.

Notable Features

Bronze Age publication. Features 15-cent cover price. Primarily notable for the classic 1970s Dan DeCarlo-style character designs.

Authentication Notes

Authentic copy. Paper stock shows correct age-appropriate oxidation (tanning). Staple placement is consistent with Archie Comics production standards of the early 1970s.

Scanned on 3/14/2026