SICK Special Brand X #No. 44
Hewlett Publications (PDC Distribution) • SICK Magazine

Writer
Joe Genovese (Editor/Writer)
Interior Artist
Joe Staton and various
Cover Artist
Joe Staton
Publication Date
May 1966
Cover Variant
Regular
Printing
First Printing
Comic Description
A satirical humor magazine similar to MAD. This 'Brand X' special focuses on parodies of famous advertising icons and products, featuring 'Mr. Dirty' (parody of Mr. Clean) and the 'Very Interior Product' magazine concept.
Condition & Value
Condition Grade
Fine (CGC 6.0)
Condition Details
Visible spine stress and soft creasing along the left edge. Minor corner blunting on the bottom right. Slight surface wear and shelf wear consistent with age. Colors remain vibrant but paper shows light tanning typical of newsprint from this era.
Estimated Market Value
Raw: $15 - $30 | Graded: $60 - $100 (depending on demand for niche satire magazines)
Recent Sales
Similar issues of SICK from the mid-60s typically sell for $10 to $25 in raw mid-grade condition. Higher grades (VF/NM) can fetch $50+.
Grading Recommendation
Generally not recommended for professional grading unless for personal preservation. The market for SICK is much smaller than MAD Magazine, and the cost of grading often exceeds the increase in market value for this specific issue/grade.
Notable Features
Includes a 'Protest Poster' extra as advertised on the cover bottom. Art by Joe Staton, who would later go on to fame at DC Comics and on Dick Tracy. Features various parodies of 1960s commercial culture.
Authentication Notes
Authentic 1960s publication. Features the distinctive 'PDC' logo and 25-cent price point. Paper aging and staple oxidation patterns are consistent with authentic Hewlett Publications materials from 1966.