SICK Special Brand X #No. 44

Hewlett Publications (PDC Distribution)SICK Magazine

SICK Special Brand X

Writer

Joe Genovese (Editor/Writer)

Interior Artist

Joe Staton and various

Cover Artist

Joe Staton

Publication Date

May 1966

Cover Variant

Regular

Printing

First Printing

Comic Description

A satirical humor magazine similar to MAD. This 'Brand X' special focuses on parodies of famous advertising icons and products, featuring 'Mr. Dirty' (parody of Mr. Clean) and the 'Very Interior Product' magazine concept.

Condition & Value

Condition Grade

Fine (CGC 6.0)

Condition Details

Visible spine stress and soft creasing along the left edge. Minor corner blunting on the bottom right. Slight surface wear and shelf wear consistent with age. Colors remain vibrant but paper shows light tanning typical of newsprint from this era.

Estimated Market Value

Raw: $15 - $30 | Graded: $60 - $100 (depending on demand for niche satire magazines)

Recent Sales

Similar issues of SICK from the mid-60s typically sell for $10 to $25 in raw mid-grade condition. Higher grades (VF/NM) can fetch $50+.

Grading Recommendation

Generally not recommended for professional grading unless for personal preservation. The market for SICK is much smaller than MAD Magazine, and the cost of grading often exceeds the increase in market value for this specific issue/grade.

Notable Features

Includes a 'Protest Poster' extra as advertised on the cover bottom. Art by Joe Staton, who would later go on to fame at DC Comics and on Dick Tracy. Features various parodies of 1960s commercial culture.

Authentication Notes

Authentic 1960s publication. Features the distinctive 'PDC' logo and 25-cent price point. Paper aging and staple oxidation patterns are consistent with authentic Hewlett Publications materials from 1966.

Scanned on 5/8/2026
SICK Special Brand X #No. 44 - Hewlett Publications (PDC Distribution) | Comic Book Scanner